Fukuyama City, Hiroshima. Business consulting. Translation. Interpreting. Printing. DTP. Websites.
Cross-border ramblings

Hyman International

Penguin logo

When we changed the company name from Hyman Translations to Hyman International, we adopted a new logo. As a consulting company focused on solving international problems, we chose a penguin as the logo because we believe that the first step in finding such solutions is to eliminate stereotypes from the equation. When asked to describe a penguin, a typical reply is “a black and white bird that lives in the Antarctic”. When asked to describe a bird, a typical answer is “a feathered animal that lays eggs and flies”. Birds fly. Penguins are black and white. Penguins live in the ice and snow of the Antarctic. Few people would disagree …

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